Brand South Africa

The view from at Chaf-Pozi my bean-bag
Another cracker weekend lies in my dust and I can almost taste summer. I love how spirits and hem-lines lift as the silly-season approaches. Tomorrow would be a good day to dust off my Adidas MiCoach training regime (here) and get this bushman into shape for Cape Town – t minus three months. Sh*t balls.

I’m sitting on the lawn outside, taking in the sounds and smells of spring and reflecting on an ayoba weekend in a beautiful, eclectic and crazy country.  A friend of mine is the patriotic mastermind behind I Luv SA and the I Luv JHB events which take place at The Codfather in Rivonia on the first Saturday of every month (website here). What’s the occasion? An opportunity for like minded patriots and Jozi lovers to congregate, celebrate and enjoy great local food and music.

Added recently to the I Luv repertoire is ILOVESOWETO which the crew embraced in all its glory at Chaf-Pozi yesterday. Chaf-Pozi (website here) is an upmarket shebeen nestled between the iconic FNB Towers which have now been revamped and transformed into a bungy and bridge-swing platform, with the shebeen below providing the perfect viewing flatform in the form of bean-bags, couches and benches. My outfit wasn’t entirely appropriate for bungy jumping, but The Social Strategist did us all proud. As did the bachelor who was forced to leap naked, keeping the ladies agasp as he and his toti dangled upside-down.

Content with our entertainment and lunch of pap, chak and beef stew, many beers and Vawters down, we couldn’t help but remark on the tangible transformation unfolding before us. Here we are, a completely eclectic group of people congregating in Soweto to enjoy shebeen-cuisine and the beats of Ben Kay, The Stella’s and MO and the Dark Knights. I’ve been to Soweto four times in as many months and I plan to make ILOVESOWETO a regular fixture on my social calendar. The third Saturday of every month people. Just say yes.

I hope more South African cities embrace the concept of I Luv SA and that  I’ll soon have the opportunity to experience I Luv DBN, ILOVEBLOEM and IHEARTCT. Sponsorship opportunity, anyone?

Yours in admiration of this awesome country in which we live,

brandslut xoxo

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