Famous Brands now owns 51% of Vovo Telo’s ass. The brand will fall under FB’s Theatre of Foods division which accommodates privately owned non-mainstream food-service businesses, acquired through JV. This would normally make me nervous, but given the way FB have managed the roll-out of Tasha’s, another favourite of mine, I’m fine with the acquisition. I’m thrilled, in fact, because this means Cape Town will soon be graced with the presence that is Vovo Telo.
“Famous Brands CEO, Kevin Hedderwick, is confident that the Vovo Telo brand network can be expanded to 50 franchised bakery/restaurants within five years.”
Yowza, that’s fighting talk, Kev!
The Port Elizabeth born artisan bakery brand, founded by Matthew Repton and his partners Dave & Marisa Evans, currently boasts 3 stores nationally – 2 in The Friendly City and 1 in Jozi. Matthew and his 2 musketeers will be retained to run the brand and develop it further while having full access to Famous Brands’ business model. If you’ve never been, get your gluts to 44 Stanley, Richmond Hill or Newton Park in the shake of a lamb’s tail. I recommend their Reuben, entire breakfast menu and killer cups-of-ccino. Website here, could do with an online menu to whet the appetite.
|A Vovo Telo baker throwing out a massive vib|
Yours in love of freshly baked bread,