Get used to it. Heita! is the name of Telkom‘s new consumer mobile business. Personally, I prefer Yowza!, but that’s neither here nor there. Industry whispers reveal that the launch of the consumer mobile service is planned for October 14th – heita, thats’s soon!
At first I thought the name was rank. And then I learnt that heita is township slang for howzit which has changed the way I feel toward the brand name, but I guess the proof is in the service and execution and let’s just hope they don’t pull a Cell C and c*ck up their C.I. I also hope this new consumer mobile service provider puts a fire-cracker beneath the bums of the other cellular service providers in South Africa who could do with a little competition. Free local calls? A ridonculous amount of monthly minutes? Decent customer service? Take a leaf from the Yanks and Poms on this one, Telkom.