DDB Berlin have pushed the boundary for client VW with their new ambient campaign to let Germany know that the new Polo is made from 95% recycled materials. Recycling is big in Germany [and Japan] and DDB decided to use recycling bins, illness a previously underutilised space, cheap to get their point across. Whilst I feel the execution is eye-catching and [kinda] gets the point across, unhealthy I also feel the campaign is a dangerous one that renders the product disposable or compares the car to trash. Or is it just me?
|Der new Polo, made from 95% recycled materials|
“Two Martinis, bitte.”
“Nein, I said TWO!”