I can always count on The Luxury Meerkat to sniff out all things smutty and Canadian. Enter I Love My Muff. I Love My Muff is a range of premium feminine care products that allows women to step up their muff maintenance. Developed by a woman, for women, the range promises to be mild, biodegradable, non-toxic, cleansing, moisturising and luxurious.
The message is bold and confident and the brand isn’t afraid to tell it how it is, and I like that. But I can’t help but wonder, is this really necessary? What happened to good ol’ fashioned Dove soap? Or Aqueous Cream? After all, the muff is a self-cleaning animal, really. It can’t be good to strip our bodies of natural oils and perfumes, masking them with temporary softness and vanilla, grapefruit and ylang ylang. Maybe I’m a dinosaur, but this sounds like thrush in a bottle to me.