Marmite have recently launched an online Sandwich Planner, allowing you to create your favourite sarmie and win one of 1000 back massages – first come first served. Now whilst I’m not a Marmite fan (Team Bovril, baby!), I think the idea is quirky, memorable and well executed. My masterpiece is the one above, Marmite and cottage cheese on rye – simple and sophisticated. Get a glimpse into the private lives of others through the weird and wonderful things they add to their favourite Marmite sandwiches. I’m not entirely convinced of the relevance of the prize, but hey, I’m not gonna say no to a back massage.
Plan your Marmite sarmie here.