After a 13 year absence, Playboy re-enters the South African market tomorrow. Playboy Enterprises have signed a license agreement with Sciofon (PTY) Ltd. to launch this, the 28th edition of ‘the world’s leading men’s monthly lifestyle magazine’. Johann Botha, the head of Sciofon, is confident that advertisers will be interested in the magazine.
I’m curious as to who the launch cover model and centerfold will be. The Playboy website has been appealing to girls/models/wannabes through casting calls, but I can’t find evidence of a cover model search. Candice Boucher, perhaps?
Playboy will be available on South African shelves from tomorrow at R45 a pop. Ouch!