The Tippexperience: A Hunter Shoots a Bear

[youtube]http://www.youtube.com/watch?v=PkJSw-SMZVE[/youtube]

“To celebrate the back to school period, Tipp-Ex®, BIC Europe Group’s brand, leader on the European market of correcting products, goes on Youtube with an interactive campaign as funny as surprising. In this viral video, French agency Buzzman puts face to face a bear and a hunter, offering the viewers to choose what ending they want to see by changing the title of the vidéo directly on Youtube thanks to the Tipp-ex corrector! More than 50 different hilarious endings can thus be discovered.” Via.

It’s not new, but it’s a goodie. So if you haven’t seen it, check out the case study video above, and participate in the campaign in real-time by clicking here. Clever Tipp-Ex.

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