I think it’s time to join the twitter conversation:
A simple hash-tag search of #ABSA reveals more tweets than I care to count, mostly negative. ABSA’s slogan promises the future, yet the bank’s actions speak otherwise. Perhaps “Yesterday, Today, Together” would be more apt. Although the word together is also questionable, because doesn’t the concept of togetherness suggest community? So what is the social media community then? Virtual chopped liver, apparently. But you’ve got a facebook page, I hear you say? Well done. Do you know that FNB’s CEO personally tweets for the bank and they’ve recently launched a SmartPhone app? Those guys are actively embracing tomorrow. ABSA, should you be? You’re missing a relationship management and PR trick and allowing the conversation to spiral out of control without you. Not having a twitter presence doesn’t mean the tweets will go away. Click here if you don’t believe me.