Smile Dammit!



The 94.7 Highveld Stereo’s Breakfast Xpress Show team is at it again with another Smile Dammit initiative, this time aimed at gym-goers post workout. Ja, boet. Highveld is hooking okes up with doughnuts as they leave the gym session they’ve just klapped. Schweet. Jokes aside, I love this campaign, brought to you by Blackriver FC. We all take life far too seriously and should just flippen’ smile dammit. Here’s what they did along William Nicol when they brought spring to Jozi a little early.

Swoon. And #SmileDammit.

brandslut xoxo


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