Every now and then I attend an event that gives me goosebumps, leaves me thinking “Dang, I’d give a nipple to work for that brand!”. Last night was one of ’em nights. We decended upon Shine Studios in Braamfontein for the big reveal, communication leading up to the event had been intentionally vague. We entered a concrete courtyard with Run Free projected high onto one wall, free runners bouncing from the walls/stairs/anything they could climb onto. After some tomfoolery and mingling we were moved to an impressive glass studio with 360 degree views over Jozi and Nelson Mandela Bridge. We took our seats and all was revealed…
“Nike announced a new campaign set to invigorate the local running scene, with the launch of its Nike Run Free.Run Jozi 10 kilometer night race. Featuring 10,000 runners, the race is set to traverse the streets of downtown Johannesburg on March 21st, one of South Africa’s most commemorated public holiday’s – Human Rights Day.
Some of the prominent landmarks befitting the significance of the Day include City Hall, Luthuli House, Constitutional Hill and Jeppe Police Station. Other iconic landmarks include Johannesburg Stadium, Ponte Tower and popular streets like Bree and Market Streets. As the runners take back the streets, the city skyline will peak through a number of high rise buildings, making for a breath-taking photo moment.
The finish line will welcome runners at the Mary Fitzgerald Square in Newtown, which will also host a celebratory chill zone with music and entertainment for the runners.
This inaugural race in South Africa this year is part of the Nike We Run City 10K world series tour which is galvanizing multiple international cities including Buenos Aires (Argentina), Mexico City (Mexico), Kuala Lumpur (Malaysia) and Rio de Janeiro (Brazil), with a unique run experience combining running and music. Over 150,000 runners from 15 cities across continents have already imprinted their footprints in the streets of their respective cities during the latter part of 2011.”
Thanks to He Who Says Hmm, my awesome plus one, for allowing me to steal his photographs from his blog. And thank you Nike and Fleishman for inviting me to this epic event.
See you there in your day-glo kit!