Write the Next Chappies Did You Know

Love this little competition recently launched by Chappies. Write the next ‘did you know’ by clicking here and you could win a year’s supply of Chappies and have your fact printed alongside your name inside the wrapper. I can’t remember ever seeing any advertising or promotion from Chappies, and I’m even more surprised they opted for the social media route given who I assume the target audience to be. But then again, I don’t think this is an exercise aimed at driving sales, rather one hoping to reconnect with yesterday’s children in the digital space.

brandslut xoxo

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