PUMA Digs Egoli

Exciting news, Joziwood!

PUMA will be launching their incredible Retail 2.0 concept store in Braamfontein on August 25th. Because they dig Egoli. And I dig that. And I dig you. That’s why I’m offering 3 double tickets to the media launch on Friday August 24th from 6-10PM. Entertainment on the night includes DJ Fixx, Matt Suttner, Tumi Feat. Yesterday’s Pupil and DJ Keyes. And food and drink is on the house, thanks PUMA.

How To Win:

1. Tweet using hash-tag #PUMAdigsEgoli and @brandslut_, tell me what you think of the PUMA Retail 2.0 launch in Braamfontein


2. Comment on this blog post and tell me what you think of the PUMA Retail 2.0 launch in Braamfontein

And this is what the PR gurus have to say:

“PUMA South Africa will be opening a new store in the trendy suburb of Braamfontein in Johannesburg on 25 August. Fully kitted with the new Retail 2.0 store design, this street-located store is set to add to the buzz that this area is already creating. “PUMA is very excited to open our first PUMA Store in the Johannesburg area,” said PUMA South Africa’s Marketing Director Brett Bellinger. “We have carefully selected Braamfontein for this venture as we believe the mix of students and hipsters perfectly fits the offering that we have at the PUMA Store.”

PUMA International’s new Retail 2.0 store design launched in early 2011 in Berlin, with the new system now being rolled out in all major global markets, including the PUMA Canal Walk store which was the first store in Africa to undergo this latest facelift. The PUMA Store in Braamfontein will also be equipped with the new store design, with additional store elements such as a PUMA Social area and DJ mixing station, a peep show to surprise shoppers in the change-rooms, and an unSMARTphone.”

The PUMA Store Braamfontein is located on the corner of De Korte and Melle Streets and will be open on a Monday to Saturday from 9am to 5pm, and on a Sunday from 9am to 1pm. For further information visit www.puma.com or call 021 551 0832.

See you there!

brandslut xoxo


    1. This is WONDERFUL news. not for the bank account, though. excited to check out a new shopping experience.

    1. Puma Digs Egoli is a wonderful addition to Braamfontein’s re-develplment initiative to draw young people back into the city. Looking forward to visiting the store!

    1. Great idea, PUMA opening a concept store right in the heart of the newly developed and cosmopolitan Joburg city.

    1. Puma has the right mind set in setting up Puma 2.0 in the heart of Braamfontein. Braamfontein has evolved into a savvy and trend setting place for hipsters and bohemians alike. Colorful and full of life, there’s something for everyone (doesn’t get better than that)
      Going to the Event would be pretty awe- inspiring so here’s to hoping I win tickets

    1. Great to see Puma not opening its store in a mall or centre…like most brands would, Its staying real to the “streets”‘!!Thats SUPER COOL!!I cant wait!!

    1. Puma stays real to the “Streets” by opening there 1st street store in SA! Thats SUPER SUPER COOL!!i Like I LIKE!! Cant wait:-) TumiDigsPUMA

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