Brandslut

Expedia Find Your Understanding

[youtube width=”600″ height=”486″]http://youtu.be/ThzdsnXeE28[/youtube]

It’s rare today that advertising evokes such an emotional response. I’ll admit, I had a small drizz watching this. I love that Expedia and their agency 180 LA moved away from the functional aspect of travel and booking (yawn!) and into an emotional space, understanding that travel is a unique, personal and transformative experience. This is one in a series of ads that sees travellers telling the stories of their life journeys. 

brandslut xoxo