Last week I attended the Cape Town leg of the global SodaStream Source launch tour, Soda Bar, which coincided neatly with Design Indaba. I’ll be honest, when I received the invitation memories of the Goonies, Pac-Man and the BeDazzler flooded in. I mean, I hadn’t seen a SodaStream machine since the 80’s and I was surprised it was back. Perhaps it was before its time, but it’s back with a vengeance and some serious credentials, far better suited to life in 2013. At least in my opinion, anyway.
These are some pictures from the event held at the mind-blowing Daylight Studio on Bree Street. The Soda Bar launch tour recently visited Milan, New York and London, and all event props were reused and recycled along the way, which is a core theme to the brand today. SodaStream aims to reduce landfill and carbon emissions caused by plastic bottles. They say one SodaStream machine will reduce landfill by 550 plastic bottle per household per annum. That’s a lot of bottles, when you think about it.
The SodaStream Source, designed by sustainability advocate Yves Béhar, borrows cues from Nespresso. Yves’ previous collaborations include brands such as Puma, Swarovski, MINI, Issey Miyake and GE. It’s certainly not an appliance you’ll want to hide away, and comes in a range of colours; white, red, blue and black. Here’s a short video of the machine in action, including the pods which come in flavours like tonic, grapefruit, ginger beer, lemon lime and more. They’re also completely biodegradable and apparently low in calories.
But wait, there’s more! I’m giving one of these Bad Boys away. All you need to do is comment on this blog post, telling me what kind of soda you’re most looking forward to making with your new SodaStream Source machine. Please be sure to submit your e-mail address so I can contact you if you’ve won, and no, it won’t be displayed. I’ll announce the lucky winner on Friday March 15th 2013. Fingers crossed!
Alternately, you can buy one of these fantastic machines online soon by clicking here.