Adidas Launch Runbase & Pure Boost X in South Africa

Last night Adidas launched its global Runbase concept upon a rooftop in Braamfontein at sunset. The Runbase space comprises two 6 meter containers that have been transformed into a meeting, retail and hydration space perched on a big wooden deck hoisted above the 70 Juta Street shops. The plan is to launch another two Runbase spaces across South Africa in March in Parkhurst and at the V&A Waterfront. The Adidas Runbase will become a meeting place for urban runs, rooftop yoga and other sweat sessions. Linger afterwards for a drink at the energy bar or treat yourself to a new pair of Pure Boost X trainers which are incredible, by the way. I was lucky to be included in the pack of ladies who took to the streets last night in these babies which have been specially designed by women, for women. The arch is suspended and hugs the foot which feels amazing; I’ve got high arches and I love the support and boost. There’s a range of Boost trainers to suit your performance needs, including a soon-to-be released line by Stella McCartney. Eep!

IMG_3857Adidas_Brandslut_Runbase_PureBoostX IMG_3888Adidas_Brandslut_Runbase_PureBoostX IMG_3871Adidas_Brandslut_Runbase_PureBoostX IMG_3858Adidas_Brandslut_Runbase_PureBoostX IMG_3884Adidas_Brandslut_Runbase_PureBoostX IMG_3879Adidas_Brandslut_Runbase_PureBoostX IMG_3883Adidas_Brandslut_Runbase_PureBoostX IMG_3860Adidas_Brandslut_Runbase_PureBoostX IMG_3872Adidas_Brandslut_Runbase_PureBoostXGet running. You’re lapping everyone on the couch.

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