H&M today announced the launch of its 2016 Conscious Exclusive, featuring Julia Restoin Roitfeld as the face of the stunning campaign. The line made using recycled and sustainable materials will be sold in South Africa exclusively through the V&A Waterfront branch in Cape Town from Thursday 7 April. Here’s what the brand had to say, and check out the behind the scenes look-book shots, as well as a few of the official campaign shots featuring Julia below. I cannot wait to get my paws on these goods.
“H&M is proud to announce a collaboration with the Musée des Arts Décoratifs, located in the Palais du Louvre in Paris to celebrate the new H&M Conscious Exclusive collection. This beautiful new range has been inspired by the archives of the museum, and will be launched on Thursday 7th April to coincide with the opening of the hotly anticipated exhibition, Fashion forward – Three centuries of fashion. H&M is delighted to also reveal that Parisian Art Director, style maven and sustainability champion, Julia Restoin Roitfeld, will be the face of the campaign.”