Maybe It’s Your Breath

I love Clorets’ recent ‘Maybe It’s Your Breath‘ tactical campaign that took advantage of DVD covers and posters of well-known rom-com titles including Never Been Kissed, He’s Just Not That Into You and The 40 Year-Old Virgin. We feel for these characters, we cringe for them, after all, it’s not their fault they suck at…

Wedding Invitation Awesomeness

Warning: this wedding invitation will make yours look sh*t. [vimeo][/vimeo] “This wedding invite designed by Kelli Anderson has a 45 RPM record player built right into it.The resulting booklet is comprised of a cover, medicine two inner pages, ask a letterpressed band (with instructions and a tear-off RSVP postcard), treatment and a flexdisc on a…

When Facebook Becomes a Book

[youtube][/youtube] This is how DDB Paris met Bouygues Telecom‘s brief to launch their facebook platform. After only 2 days Bouygues Telecom had received 15, 000 fans and the 1000 limited edition books were snapped up in only an hour. Nice. I look forward to doing this in a few decades and printing off my lifebook….