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Playboy SA Launch

After a 13 year absence, Playboy re-enters the South African market tomorrow. Playboy Enterprises have signed a license agreement with Sciofon (PTY) Ltd. to launch this, the 28th edition of ‘the world’s leading men’s monthly lifestyle magazine’. Johann Botha, the head of Sciofon, is confident that advertisers will be interested in the magazine. I’m curious…

Advertising in Africa

I always accept the flyers that are handed out at intersections because a. the poor sod handing them out is just doing a job and b., every now and then you stumble upon an absolute gem. You know you’re in for a treat when the opening sentence is: “DR. DAVID has been legalised to import…

The Wasteful World of Cell C?

Flicking through the latest edition of Marie Claire last night, the one with Emma Watson and her new pixie crop on the cover looking gorgeous, I noticed a rather superfluous and indulgent 4 page advertising spread by my favourites, Cell C. I paged through the spread and couldn’t figure out the gist of the campaign – it seemed like…

Dear Elle Decor

Thank you for inspiring me on a monthly basis and for the visual feast you provide. But please, pretty please, improve your online subscription facility. It’s 2010, a couple of weeks before Christmas and you offer no online ordering facility. Now, I know the silly season is upon us, but this is just plain silly….

Here Comes the Hotstepper

As a lover of all things French et formidable, I thought this recent print ad from the Bad Boys at Saatchi & Saatchi Düsseldorf was interesting. In fact, I think they’ve played out of their pain-toffels for client Delifrance’s ready-to-bake-at-home range. Simple, effective, sweet. J’ai faim maintenant. brandslut xoxo