You saw the recent Santam commercial, Real McCoy. If you haven’t, give it a little gander >

The clever kiddies at Nando’s started a little spoof war yesterday with this retort>

So Santam flicked them the proverbial bird (see what I did there) with this >

Love. I can’t wait to see how Nando’s responds, before 4PM Thursday. Because we all know they will.

brandslut xoxo

Love this bit of industrial theatre / flash-mob for TNT Belguim who “know drama”. Clearly. 4.5 million views in one day? That’s viral on crack…

brandslut xoxo

The Bad Boys at Red Urban in Canada recently launched the 2012 Beetle using augmented reality to bring traditional outdoor media to life. Check it out here…

Here to download the free app.

Heart!

brandslut xoxo

The 94.7 Highveld Stereo’s Breakfast Xpress Show team is at it again with another Smile Dammit initiative, this time aimed at gym-goers post workout. Ja, boet. Highveld is hooking okes up with doughnuts as they leave the gym session they’ve just klapped. Schweet. Jokes aside, I love this campaign, brought to you by Blackriver FC. We all take life far too seriously and should just flippen’ smile dammit. Here’s what they did along William Nicol when they brought spring to Jozi a little early.

Swoon. And #SmileDammit.

brandslut xoxo

I love Clorets’ recent ‘Maybe It’s Your Breath‘ tactical campaign that took advantage of DVD covers and posters of well-known rom-com titles including Never Been Kissed, He’s Just Not That Into You and The 40 Year-Old Virgin. We feel for these characters, we cringe for them, after all, it’s not their fault they suck at finding love/sex/marriage. Or is it? Perhaps it’s their rank breath that prevented them from getting laid. Enter Clorets Eliminator. The campaign hints that perhaps the outcome of the films would have been different if the lead character’s breath had been better [because he/she'd chewed Clorets]. This humour completely appeals to me and I think the campaign is great, however it reeks of advertising that’s seeking purely to win an award but was never actually exposed to anyone. I hope I’m wrong.

brandslut xoxo

Enter here now, courtesy of Sony who are bringing you the Wimbledon finals weekend in 3D this year.

For the love of strawberries and cream,

brandslut xoxo

A simple Google search reveals a host of negative remarks South Africans have made about the abysmal new EASIGAS “when you’re hot you’re hot” TV commercial. Yes, the one that was created in PowerPoint and involves [what looks like] EASIGAS employees and friends and family thereof removing their winter clothing because, you guessed it, they’re hot! EASIGAS, your product may be hot, but your advertising is most certainly not. Why not turn the heap of negative press you’re getting into something positive and beneficial to your brand image and reputation? Admit that your recent TVC is prime-time drivel and appeal to your beloved (and savvy) South African consumer for both forgiveness and assistance. Turn the bad press into a brand opportunity by letting consumers take a stab at creating a better ad. Perhaps you create a web-page (yours is in dire need of a face-lift) or micro-site where these user-generated ads are uploaded, the top 10 voted on and the winner awarded with the production or flighting of his/her ad and a fabulous prize.

Use it, don’t use it, but please EASIGAS, save us all from your bad advertising.

brandslut xoxo

To celebrate the dubious history  of delicious peri-peri, Nando’s are giving away 3 African adventure trips to the value of R60 000. Each week until June 30th an unfinished ad will be posted to www.howfarwillyougo.co.za and all you need to do is complete the tale, either through video or text. The 3 top entries overall will each win one of those spicy adventure holidays. Simples.

So, get filming, get texting, and make sure to get your mates voting. Enter here now.

brandslut xoxo

Expect Success

Yesterday I received a nondescript package from VW containing a sexy little black box and a DVD. The box contained a tooth-brush branded with ‘Expect Success. Polo GTI Date Drive.’ I see what they did there. Well played, VW. The concept is pretty straight forward:

“Kicking off in May, Date Drive will see the public signing up on the official Date Drive website to stand a chance to use the New Polo GTI on a memorable date. While remaining anonymous, the daters will collect the vehicle with their prospective partners being unaware that the sexy car is actually on loan for their first date.To further increase their dating prowess, participants will be given a handy ‘dating kit’, jam-packed with cologne, gum and other essentials which can assist in making the date a success.”

Nice.

So, all you singletons out there, click here to win a Date Drive and experience what it feels like to own the new Polo GTI. And follow @DateDrive on twitter here.

brandslut xoxo

Woolies jump on The Royal Wedding brandwagon with this tactical piece…

brandslut xoxo