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My Winter Watch-list
Leave a commentHaving recently become the proud owner of my first home, and my first bond [yikes], I shouldn’t really be spending money on things I don’t absolutely need. This pretty much rules out everything besides a new kitchen and bathroom. But hey, there’s no harm in window shopping…
Sweet little @home squirrel scatter cushion
Meerkats. Squirrels. Obsessed. Found this little guy in @Home on the weekend. They’ve also got a gorgeous moose knit hot water bottle which I can’t find online. Go check it out.
Zara leopard shirt with studded collar
Zara don’t seem to have a South African website yet, but I found this on the global site and I’ve seen it in-store. Covet!
Worshondjie cardigan from Mr. Price
I’m a big fan of worshondjies. I’m also a fan of the word worshondjie. Love this knit from Mr. Price.
- The limited edition Lego Moleskine
Lego has a very special place in my heart. I’m also a Moleskine addict. I must have this.
Hello Winter exhibition at Wolves Cafe in Illovo
Some of my favourites from the Hello Winter exhibition by John Steven and Nicholas Christowitz at the lovely Wolves on Corlett Drive.
Gelish winter reds
Gelish has changed my life. I pay R175 for a soak-off and polish and it lasts around three weeks, sometimes I apply a coat of regular polish in a matching shade to extend the life of my Gelish manicure which starts to grow out. No chips, no breaks, and my nails underneath are stronger than they’ve ever been.
Nissan Juke. Don't judge me.
I reckon this is a Marmite car. You either love it or you hate it. Well, I’m in camp love. I’d like to test drive one of these puppies soon.
The new Woolies flagship super-market at Nicolway, Bryanston
The biggest WW Food Market in the country, complete with butchery, bakery and fish-monger. Working less than 5 minutes from Nicolway is going to prove problematic.
Keep warm this winter y’all. Happy shopping. And stay sexy.
brandslut xoxo
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Percy Pigs Now Available in SA!
Leave a commentMy weekend was purdy much complete when I stumbled upon Marks & Sparks’ world-renowned Percy Pigs in Woolworths on Saturday, now available in Mzansi! I nearly platzed when I spotted the pink and green packaging calling out to me from the aisle-of-death. And don’t you just love the word platz? I’m going to bring it back.
Percy Pigs are made with fruit juice and without artificial colours of flavourings. They’ll change your life. Become a fan of Percy Pigs here on facebook – 250 000 people can’t be wrong.
Tickled pink,
brandslut xoxo
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Lovebirds
Leave a commentOn Monday night I met The Noo for a long-overdue goss’ and save-the-world session – my favourite! A bottle of wine down the tapeworm kicked in, prompting a strategic nag phone call to The Investment Banker who volunteered to make us home-made tagliatelle (!) using his brand new pasta machine (the manual kind) from my vice, yuppiechef. If Telkom want to get Heita! right, I suggest they press a call to Paul Galatis on (021) 702 4969. Because THAT. My friend. Is what you call customer service. Anyhoo, the pasta was easy and uitstekend and The Rain Man now knows exactly what to stuff my stocking with this year.
Yuppiechef also happens to be the recipient of the very first Loerie (‘recognising, rewarding and fostering creative excellence’) awarded to an online store, and it’s a gold one nogal! I think it’s incredibly well-deserved and here’s how the lil’ nuggets behind the yuppiechef brand did it, article and images courtesy of their in-house online magazine, spatula:
“Our Lovebirds campaign (read the original story here) showed how a simple idea, quickly acted upon can pack an enormous punch thanks to the advent of social media and traditional media channels working hand in hand. One ransom note, a single blog post and a URL registration fee of R70 hi-jacked a social media campaign planned months in advance by two of SA’s leading agencies. In 14 days the ransom generated more than R3,5 million in media coverage while raising more than R100,000 for the charity Soil for Life and the blog post received more visits than the nationally advertised Woolies competition website.
What made it fly? People were captured by the idea of a small, nimble online company taking advantage of a morsel of opportunity, while fleecing Woolies for a good cause as they took their first bungling steps into the world of social media. Cheeky, we know, but we got away with it.
Many manufactured viral campaigns are driven by rewarding people for spreading the word in re-tweet-and-win or share-to-win fashions. It is interesting to note that in this case the motivation for people to spread the word was to help a charity, support the underdogs and play a part in what the Mail & Guardian called a ‘David & Goliath story‘. “The power of a great social idea has been proven through this campaign,” says Dani Vos, from Hello World Agency, “and we look forward to embracing this kind of smart thinking every day with brands like Yuppiechef.”
For some, the big question was whether we saw a spike in sales. The short answer is no, however, the obvious and immediate benefits were great awareness, positive word of mouth and the strong sense of community created among our fans who played an integral role in the campaign.
Being an online store, our world is the internet. We live, breath and communicate with our fans each day through social media. Everyone out there is taking their best guess at what social media means for their business, as are we. Over time we are seeing the growing impact that social media is having on our business, but truth be told, there are no formulas we can follow or ‘experts’ to consult with. It’s a new frontier that we are exploring daily and we’re enjoying the ride.”
Big-up Team Yuppie!brandslut xoxo
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