I spent this week at an AMASA workshop at Red & Yellow [and Blue] deliberating brands, channel planning and how to best to optimise budgets and integrate media. This is one of the case-studies that stood out for me. Click play below to see how Monteith’s Cider and Colenso BBDO in New Zealand kicked some major ass at both Cannes and at store level. I love it for its simplicity.
What do you think?