PUMA #LoveThyPlanet Creative Factory

It all started with a shoe-box and nothing was as it seemed.  The shoe-box was in fact the structure of a pinhole camera and the t-shirt inside would turn out to be an invitation when exposed to sunlight. This was the start of an epic journey with PUMA and the #LoveThyPlanet Creative Factory. A group of ambassadors from Johannesburg and Cape Town were selected to be a part of the global initiative and Sergio and I were lucky to make to cut. Upon selection we received our shoe-box brief, built a pinhole camera from scratch and embarked on photographing our city through the #LoveThyPlanet lens. The photos would become negatives to be hand-printed by us onto tees and bags made by Rukinga in Kenya, PUMA’s African Fairtrade partner, using light-sensitive Lumi Inkodye. A few weekends ago a mini-workshop was held at the Woodstock Exchange, check out the video below. This would form the guinea pig for the public workshop which was held this weekend in Braamfontein, Johannesburg.

[youtube width=”600″ height=”486″]http://www.youtube.com/watch?v=1fuW1WjO0m4[/youtube]

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After some experimenting with the dye and technique we got the hang of it and started creating some pretty awesome t-shirt and bag designs. I know I’m biased, but in my opinion Sergio’s skull (above) was the winner of the day. Okay, so he got all fancy-pants on us and cut a stencil to apply the Inkodye onto and then overlayed the photographic negative and exposed his print to sunlight to create the result you see in the photograph. But, there were no rules. Well played, Sergio. Well played. 

The learnings from the first workshop were applied to the PUMA Creative Factory held this past Saturday at the Grove, where for R150 anyone could participate and make a tee or bag using the photos the ambassadors took as design templates. This also granted entry to the Earth Hour party which kicked off at the PUMA Social Club later that night. In case you’re wondering, at 8:30PM the lights went out an an acoustic set was performed by Mr. Cat and the Jackal.

Here’s the day, and night, in pictures…

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Here to shop PUMA. Here to make your own stuff using Lumi Inkodye. Here to jol at the PUMA Social Club (extended for another 6 months due to popular demand). Here to stay at Hotel Lamunu, Braamfontein. 

brandslut xoxo


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