Rebrand

Play Outside The Ordinary

For a few weeks now I’ve been receiving communication and goodies from an unknown brand, marked only with an orange griffin and http://griffinmovement.tumblr.com/. The culprits have finally revealed themselves as the newly rebranded Power Play, by Coca-Cola. Play has a special place in my heart because I worked for them in Matric and had some…

Red Wars

Vodacom is now red. Unless you’ve been living  under a rock for the past week you should know that – it’s difficult to miss. It was only a matter of time before  the rest jumped on the brand-wagon. Here are two retaliations doing the rounds on the interwebs… I see what they did there. What do…

The Wasteful World of Cell C?

Flicking through the latest edition of Marie Claire last night, the one with Emma Watson and her new pixie crop on the cover looking gorgeous, I noticed a rather superfluous and indulgent 4 page advertising spread by my favourites, Cell C. I paged through the spread and couldn’t figure out the gist of the campaign – it seemed like…

Hello, Dear Reader.

 Welcome to Brandslut. If you’ve found me because of Google or another search engine, allow me to introduce myself, albeit prematurely. I currently live at www.brandslut.blogspot.com and I’m in the process of switching platforms to this new blogger-friendly format at www.brandslut.co.za. If you’ve found me it means search engine optimisation (SEO) works and I’ve proved my point….

C is for Clowns

Cell C continue to show us their true colours: red, yellow, gold and all things circus. The cellular service provider has been ordered by the ASA to remove its latest campaign featuring the 4Gs symbol which has proved to be misleading and utter bollocks. CEO Lars Reichelt is now back-peddling and claiming that the use…